:root{
    --ink:#111;--paper:#fff;--soft:#F3F3F0;--muted:#5E5E5A;
    --lime:#D7F75B;--orange:#FF5A1F;--sky:#7ADCF5;--r:32px;
  }
  *{margin:0;padding:0;box-sizing:border-box}
  @media(prefers-reduced-motion:no-preference){html{scroll-behavior:smooth}}
  body{font-family:'Onest',system-ui,sans-serif;background:var(--paper);color:var(--ink);line-height:1.5;-webkit-font-smoothing:antialiased;overflow-x:clip}
  body.lock{overflow:hidden}
  a{color:inherit}
  button{font:inherit;color:inherit}
  .wrap{max-width:1200px;margin:0 auto;padding:0 16px}
  :focus-visible{outline:3px solid var(--orange);outline-offset:3px}
  h1,h2,h3{letter-spacing:-.035em;line-height:1.02;font-weight:800}
  h2{font-size:clamp(34px,5vw,56px);margin-bottom:12px}
  .lead{font-size:18px;color:var(--muted);max-width:56ch}
  section{padding:clamp(64px,8vw,104px) 0 0}
  .btn{display:inline-flex;align-items:center;justify-content:space-between;gap:14px;font:700 18px 'Onest';text-decoration:none;border-radius:24px;padding:20px 24px;border:0;cursor:pointer;transition:transform .15s}
  .btn:hover{transform:translateY(-2px)}
  .btn.dark{background:var(--ink);color:#fff}
  .btn.lime{background:var(--lime);color:var(--ink)}
  .chip{display:inline-block;font:700 13px 'Onest';padding:6px 12px;border-radius:99px;background:var(--ink);color:#fff}
  .chip.w{background:#fff;color:var(--ink)}
  @media(prefers-reduced-motion:no-preference){.rv{opacity:0;transform:translateY(12px);transition:opacity .45s,transform .45s}.rv.in{opacity:1;transform:none}}

  /* nav */
  nav{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.88);backdrop-filter:blur(12px)}
  nav .wrap{display:flex;align-items:center;justify-content:space-between;height:72px;padding:0 16px}
  .me{display:flex;align-items:center;gap:10px;font-weight:800;font-size:17px;text-decoration:none}
  .me img{width:40px;height:40px;border-radius:50%;object-fit:cover;object-position:50% 12%}
  .links{display:flex;gap:28px;font-weight:600;font-size:15px}
  .links a{text-decoration:none} .links a:hover{color:var(--orange)}
  nav .btn{padding:10px 18px;font-size:15px;border-radius:99px}
  @media(max-width:860px){.links{display:none}}

  /* hero */
  .hero{display:grid;gap:10px;padding-top:6px}
  .hcard{background:var(--lime);border-radius:var(--r);padding:28px 22px 0;position:relative;overflow:hidden}
  .hcard h1{font-size:clamp(44px,8.4vw,92px);line-height:1.14;margin-top:16px;max-width:11ch}
  .hcard p{font-size:18px;margin-top:16px;max-width:36ch;font-weight:500}
  .phone{position:absolute;bottom:0;width:150px;height:267px;border-radius:24px;border:5px solid var(--ink);background:var(--ink);overflow:hidden;box-shadow:0 18px 40px rgba(0,0,0,.25)}
  .phone video{width:100%;height:100%;object-fit:cover;display:block}
  .minis{display:grid;grid-template-columns:1fr 1fr;gap:10px}
  .mini{border-radius:28px;padding:20px 18px;min-height:150px}
  .mini b{display:block;font-size:clamp(32px,4vw,44px);letter-spacing:-.04em;line-height:1}
  .mini span{display:block;font-weight:600;font-size:15px;margin-top:8px;line-height:1.3}
  .mini.o{background:var(--orange)} .mini.s{background:var(--sky)} .mini.k{background:var(--soft);display:none}
  .hero .btn.dark{width:100%}
  .micro{display:block;font-size:13px;font-weight:500;opacity:.7;margin-top:2px}
  @media(min-width:900px){
    .hcard{min-height:560px;padding:56px 56px 52px}
    .hcard h1{max-width:9.5ch}
    .hcard p{max-width:30ch}
    .side{display:grid;gap:10px;grid-template-columns:3fr 1.2fr}
    .minis{grid-template-columns:repeat(3,1fr)}
    .mini.k{display:block}
    .side .btn.dark{height:100%;font-size:20px;padding:24px 28px}
  }
  @media(max-width:899px){.side{display:grid;gap:10px}}

  /* work */
  .grid{display:grid;grid-template-columns:1fr 1fr;gap:18px 10px;margin-top:22px;align-items:start}
  .reel{display:block;text-align:left;background:none;border:0;padding:0;cursor:pointer}
  .reel .v{position:relative;aspect-ratio:9/16;border-radius:22px;overflow:hidden;background:var(--soft)}
  .reel img{width:100%;height:100%;object-fit:cover;display:block;transition:transform .4s}
  .reel:hover img{transform:scale(1.03)}
  .reel .play{position:absolute;right:10px;bottom:10px;width:46px;height:46px;border-radius:50%;background:#fff;display:grid;place-items:center;box-shadow:0 6px 18px rgba(0,0,0,.25)}
  .reel .play::before{content:'';border-left:14px solid var(--ink);border-top:9px solid transparent;border-bottom:9px solid transparent;margin-left:4px}
  .reel .dur{position:absolute;left:10px;bottom:10px;font:700 12px 'Onest';background:rgba(17,17,17,.75);color:#fff;border-radius:99px;padding:4px 9px}
  .reel .chip{margin-top:12px;font-size:12px;padding:5px 10px;background:var(--soft);color:var(--ink)}
  .reel h3{font-size:17px;letter-spacing:-.02em;margin-top:8px;line-height:1.2}
  .reel p{font-size:14px;color:var(--muted);margin-top:4px;line-height:1.35}
  .yours{margin-top:18px;background:var(--lime);border-radius:28px;padding:24px 22px;display:grid;gap:14px;align-items:center}
  .yours h3{font-size:clamp(26px,3.4vw,36px)} .yours p{font-weight:500;margin-top:6px}
  .note{font-size:14px;color:var(--muted);margin-top:12px}
  @media(min-width:900px){.grid{grid-template-columns:repeat(4,1fr);gap:28px 16px}.reel h3{font-size:19px}.yours{grid-template-columns:1fr auto;padding:28px 34px}}

  /* tasks */
  .steps{display:grid;gap:10px;margin-top:22px}
  .step{border-radius:28px;padding:24px 22px;min-height:200px;display:flex;flex-direction:column}
  .step .n{font-weight:800;font-size:15px;opacity:.6}
  .step h3{font-size:28px;padding-top:40px}
  .step p{margin-top:8px;font-size:16px;font-weight:500}
  .tasks .step:nth-child(1){background:var(--sky)} .tasks .step:nth-child(2){background:var(--lime)} .tasks .step:nth-child(3){background:var(--orange)} .tasks .step:nth-child(4){background:var(--soft)}
  .price-line{margin-top:10px;background:var(--ink);color:#fff;border-radius:28px;padding:22px;display:flex;flex-wrap:wrap;gap:8px 18px;align-items:baseline}
  .price-line b{font-size:clamp(28px,4vw,40px);letter-spacing:-.04em;color:var(--lime)}
  .price-line span{font-weight:500;color:#D9D9D4}
  @media(min-width:760px){.steps{grid-template-columns:1fr 1fr}} @media(min-width:1100px){.tasks{grid-template-columns:repeat(4,1fr)}.tasks .step{min-height:300px}}

  /* quality */
  .q{display:grid;gap:0;margin-top:22px}
  .qi{border-top:2px solid var(--ink);padding:16px 0 4px;display:grid;gap:6px}
  .qi b{font-size:20px;letter-spacing:-.02em}
  .qi span{color:var(--muted);font-weight:500}
  @media(min-width:760px){.q{grid-template-columns:repeat(3,1fr);gap:0 28px}}

  /* where */
  .uses{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-top:22px}
  .use{background:var(--soft);border-radius:24px;padding:18px;display:flex;flex-direction:column;gap:14px}
  .use .ics{display:flex;gap:6px}
  .ic{width:44px;height:44px;border-radius:13px;display:grid;place-items:center;color:#fff;flex:none}
  .ic svg{width:24px;height:24px;fill:currentColor}
  .ic.ig{background:radial-gradient(circle at 30% 107%,#fdf497 0%,#fdf497 5%,#fd5949 45%,#d6249f 60%,#285AEB 90%)}
  .ic.tt{background:#000} .ic.yt{background:#FF0033} .ic.mt{background:#0866FF} .ic.tg{background:#26A5E4} .ic.vb{background:#7360F2}
  .ic.wb{background:var(--ink)} .ic.ml{background:var(--orange)}
  .ic.wb svg,.ic.ml svg{fill:none}
  .use h3{font-size:19px;letter-spacing:-.02em;line-height:1.15}
  .use p{font-size:14px;color:var(--muted);margin-top:4px;font-weight:500}
  @media(min-width:900px){.uses{grid-template-columns:repeat(4,1fr)}.use{padding:22px}.use h3{font-size:22px}}

  /* why packages */
  .why{display:grid;gap:10px;margin-top:18px}
  .why .step{min-height:0;background:var(--soft)}
  .why .step h3{font-size:22px;padding-top:18px}
  .why .step .big{font-size:56px;font-weight:800;letter-spacing:-.05em;line-height:1}
  @media(min-width:900px){.why{grid-template-columns:repeat(3,1fr)}}

  /* pricing */
  .trial{margin-top:22px;border:2px solid var(--ink);border-radius:28px;padding:24px 22px;display:grid;gap:18px}
  .trial h3{font-size:clamp(28px,4vw,40px)}
  .trial p{font-weight:500;max-width:52ch;margin-top:8px}
  .tp{display:grid;grid-template-columns:repeat(3,1fr);gap:8px}
  .tp div{background:var(--soft);border-radius:18px;padding:14px 12px}
  .tp b{display:block;font-size:30px;letter-spacing:-.04em;line-height:1}
  .tp span{display:block;font-size:13px;font-weight:600;color:var(--muted);margin-top:6px;line-height:1.3}
  .tp div.pay{background:var(--lime)} .tp div.pay span{color:var(--ink)}
  @media(max-width:599px){.tp{grid-template-columns:1fr}.tp div{display:flex;align-items:center;gap:14px}.tp b{min-width:72px}.tp span{margin-top:0;font-size:14px}}
  @media(min-width:900px){.trial{grid-template-columns:1fr 1.25fr auto;align-items:center;gap:28px;padding:30px 34px}}
  .sub{font-size:32px;margin-top:44px}
  .sub+p{color:var(--muted);font-size:17px;margin-top:6px}
  .plans{display:grid;gap:10px;margin-top:14px}
  .plan{border:2px solid var(--ink);border-radius:28px;padding:24px 22px;display:flex;flex-direction:column;gap:10px;position:relative}
  .plan .nm{font-weight:700;font-size:16px}
  .plan .pr{font-size:44px;font-weight:800;letter-spacing:-.04em;line-height:1}
  .plan .pr small{font-size:17px;font-weight:600;letter-spacing:0;color:var(--muted)}
  .plan ul{list-style:none;display:grid;gap:6px;font-weight:500}
  .plan li::before{content:'✓ ';font-weight:800}
  .plan .per{font-size:15px;font-weight:700;margin-top:auto;padding-top:8px}
  .plan .btn{margin-top:8px;padding:14px 18px;font-size:16px;border-radius:18px;background:var(--soft);color:var(--ink)}
  .plan.hot{background:var(--ink);color:#fff} .plan.hot .pr small{color:#B9B9B4}
  .plan.hot .chip{position:absolute;right:18px;top:-14px;background:var(--orange);color:var(--ink)}
  .plan.hot .btn{background:var(--lime)}
  @media(min-width:760px){.plans{grid-template-columns:1fr 1fr}} @media(min-width:1100px){.plans{grid-template-columns:repeat(4,1fr)}}

  /* how */
  .three .step:nth-child(1){background:var(--soft)} .three .step:nth-child(2){background:var(--sky)} .three .step:nth-child(3){background:var(--lime)}
  @media(min-width:1100px){.three{grid-template-columns:repeat(3,1fr)}.three .step{min-height:240px}}

  /* about */
  .about{display:grid;gap:10px;margin-top:22px}
  .about .ph{border-radius:28px;overflow:hidden;background:#000;aspect-ratio:4/5}
  .about .ph img{width:100%;height:100%;object-fit:cover;object-position:50% 20%}
  .about .tx{background:var(--sky);border-radius:28px;padding:26px 22px;display:flex;flex-direction:column;align-items:flex-start;gap:14px}
  .about .tx h3{font-size:clamp(30px,4vw,44px)}
  .about .tx p{font-size:17px;font-weight:500}
  @media(min-width:900px){.about{grid-template-columns:1fr 1.6fr}.about .ph{aspect-ratio:1/1}.about .tx{padding:44px;justify-content:center}}

  /* faq */
  .faq{margin-top:18px;display:grid;gap:8px}
  .faq details{background:var(--soft);border-radius:22px;padding:20px 22px}
  .faq summary{font-weight:700;font-size:18px;cursor:pointer;list-style:none;display:flex;justify-content:space-between;gap:16px}
  .faq summary::-webkit-details-marker{display:none}
  .faq summary::after{content:'+';font-size:26px;line-height:1;font-weight:500}
  .faq details[open] summary::after{content:'−'}
  .faq p{margin-top:10px;color:var(--muted);font-size:16px;max-width:70ch}

  /* contact band */
  .contact{margin-top:64px;background:var(--ink);color:#fff;border-radius:var(--r);padding:30px 22px;display:grid;gap:22px}
  .contact h2{color:#fff;max-width:16ch} .contact h2 em{font-style:normal;background:var(--lime);color:var(--ink);padding:0 .14em;border-radius:.14em}
  .contact .lead{color:#B9B9B4}
  .contact .btn.lime{width:100%}
  .alt{display:grid;grid-template-columns:1fr 1fr;gap:10px}
  .alt a{background:#1F1F1F;border-radius:18px;padding:16px;text-decoration:none;font-weight:700;display:grid;gap:2px}
  .alt a span{font-weight:500;font-size:14px;color:#B9B9B4}
  @media(min-width:900px){.contact{grid-template-columns:1.2fr 1fr;align-items:end;padding:44px 40px}}

  .sticky{display:none}
  @media(max-width:899px){
    .sticky{display:flex;position:fixed;left:12px;right:12px;bottom:calc(12px + env(safe-area-inset-bottom));z-index:40;box-shadow:0 10px 30px rgba(0,0,0,.3);transition:transform .3s,opacity .3s}
    .sticky.hide{transform:translateY(140%);opacity:0;pointer-events:none}
    body{padding-bottom:84px}
  }
  footer{padding:36px 0 44px;color:var(--muted);font-size:14px}
  footer .wrap{display:flex;flex-wrap:wrap;gap:10px 24px;justify-content:space-between;padding:0 16px}
  footer a{text-decoration:none;padding:8px 0;display:inline-block} footer a:hover{color:var(--ink)}

  /* dialogs */
  dialog{border:0;padding:0;background:transparent;color:inherit;max-width:none;max-height:none}
  dialog::backdrop{background:rgba(10,10,10,.82);backdrop-filter:blur(6px)}
  .x{position:absolute;top:12px;right:12px;width:44px;height:44px;border-radius:50%;border:0;background:var(--soft);cursor:pointer;font-size:22px;line-height:1;display:grid;place-items:center;z-index:2}

  /* lead form */
  #lead{width:min(520px,calc(100vw - 20px));margin:auto}
  #lead .box{position:relative;background:#fff;border-radius:28px;padding:28px 22px 22px}
  #lead .box:focus{outline:none}
  #lead h3{font-size:30px;padding-right:44px}
  #lead .lead{font-size:16px;margin-top:8px}
  form{display:grid;gap:10px;margin-top:18px}
  label{font-size:14px;font-weight:600;color:var(--muted);display:grid;gap:6px}
  input,textarea,select{font:500 17px 'Onest';background:var(--soft);color:var(--ink);border:2px solid var(--soft);border-radius:16px;padding:14px 16px;outline:none;width:100%}
  select{appearance:none;background-image:linear-gradient(45deg,transparent 50%,var(--ink) 50%),linear-gradient(135deg,var(--ink) 50%,transparent 50%);background-position:calc(100% - 22px) 52%,calc(100% - 16px) 52%;background-size:6px 6px;background-repeat:no-repeat}
  input:focus,textarea:focus,select:focus{border-color:var(--ink)}
  textarea{min-height:90px;resize:vertical}
  form .btn{background:var(--ink);color:#fff;width:100%;margin-top:4px}
  .hp{position:absolute;left:-9999px}
  .msg{display:none;border-radius:16px;padding:16px 18px;font-weight:600}
  .msg.ok{background:var(--lime);color:var(--ink)} .msg.err{background:var(--orange);color:var(--ink)}
  .fine{font-size:13px;color:var(--muted);text-align:center}

  /* player */
  #player{width:100vw;height:100dvh;margin:0;display:none}
  #player[open]{display:flex;align-items:center;justify-content:center}
  #player .stage{position:relative;display:flex;flex-direction:column;align-items:center;gap:12px;padding:64px 16px calc(16px + env(safe-area-inset-bottom))}
  #player video{height:min(calc(100dvh - 240px),760px);aspect-ratio:9/16;max-width:calc(100vw - 32px);border-radius:22px;background:#000;display:block;object-fit:contain}
  #player .cap{color:#fff;text-align:center;max-width:420px}
  #player .cap b{display:block;font-size:18px;letter-spacing:-.02em}
  #player .cap span{font-size:14px;color:#B9B9B4}
  #player .cnt{font:600 14px 'Onest';color:#B9B9B4;min-width:44px;text-align:center}
  #player .row{display:flex;gap:8px;align-items:center}
  #player .row .btn{padding:12px 18px;font-size:15px;border-radius:99px}
  .nav-b{width:48px;height:48px;border-radius:50%;border:0;background:rgba(255,255,255,.14);color:#fff;font-size:22px;cursor:pointer}
  .nav-b:hover{background:rgba(255,255,255,.26)}
  #player .x{position:fixed;background:#fff;color:var(--ink);box-shadow:0 4px 14px rgba(0,0,0,.3)}

/* shared header: active link, burger */
.links a[aria-current]{color:var(--orange)}
.burger{display:none;width:44px;height:44px;border-radius:50%;border:0;background:var(--soft);cursor:pointer;place-items:center}
.burger span,.burger span::before,.burger span::after{display:block;width:18px;height:2px;background:var(--ink);border-radius:2px;position:relative;content:''}
.burger span::before{position:absolute;top:-6px}.burger span::after{position:absolute;top:6px}
.navr{display:flex;align-items:center;gap:8px}
.menu{display:none}
@media(max-width:860px){
  .burger{display:grid}
  nav.open .menu{display:grid;gap:4px;padding:8px 16px 18px;border-bottom:1px solid #e6e6e2}
  .menu a{font-weight:700;font-size:20px;text-decoration:none;padding:10px 0}
  .menu a[aria-current]{color:var(--orange)}
}

/* section head with controls */
.shead{display:flex;justify-content:space-between;align-items:flex-end;gap:16px;flex-wrap:wrap}
.more{font-weight:700;text-decoration:none;display:inline-flex;gap:8px;align-items:center;border-bottom:2px solid var(--ink);padding:2px 0}
.more:hover{color:var(--orange);border-color:var(--orange)}
.ctl{display:flex;gap:8px;align-items:center}
.ctl button{width:48px;height:48px;border-radius:50%;border:2px solid var(--ink);background:#fff;cursor:pointer;font-size:20px;line-height:1}
.ctl button:hover{background:var(--ink);color:#fff}
@media(max-width:599px){.ctl button{display:none}}

/* carousel */
.rail{display:flex;gap:12px;overflow-x:auto;scroll-snap-type:x mandatory;scroll-padding-left:16px;padding:0 16px 6px;margin:22px -16px 0;scrollbar-width:none;overscroll-behavior-x:contain;align-items:flex-start}
.rail::-webkit-scrollbar{display:none}
.rail>*{flex:0 0 64%;scroll-snap-align:start}
@media(min-width:600px){.rail>*{flex-basis:38%}}
@media(min-width:900px){.rail{margin:22px 0 0;padding:0 0 6px;scroll-padding-left:0;gap:16px}.rail>*{flex-basis:calc((100% - 52px)/4.25)}}
.reel .vb{display:block;width:100%;border:0;padding:0;background:none;cursor:pointer;font:inherit;border-radius:22px}
.reel h3 a{text-decoration:none}
.reel h3 a:hover{color:var(--orange)}
.reel .case{display:inline-block;margin-top:8px;font-weight:700;font-size:14px;text-decoration:none;border-bottom:2px solid currentColor}
.reel .case:hover{color:var(--orange)}
.cta-card{aspect-ratio:9/16;border-radius:22px;background:var(--lime);padding:22px 20px;display:flex;flex-direction:column;gap:12px;text-decoration:none}
.cta-card .chip{align-self:flex-start}
.cta-card b{font-size:clamp(30px,3vw,40px);letter-spacing:-.04em;line-height:1;margin-top:auto}
.cta-card p{font-weight:500}
.cta-card .go{background:var(--ink);color:#fff;font-weight:700;border-radius:18px;padding:14px 16px;display:flex;justify-content:space-between}
.dots{display:flex;gap:6px;justify-content:center;margin-top:14px}
.dots i{width:7px;height:7px;border-radius:99px;background:#d6d6d0;transition:all .3s}
.dots i.on{width:22px;background:var(--ink)}

/* inner pages */
.phead{padding-top:28px}
.phead .crumb{font-size:14px;color:var(--muted);font-weight:600}
.phead .crumb a{text-decoration:none} .phead .crumb a:hover{color:var(--ink)}
.phead h1{font-size:clamp(44px,7vw,84px);margin-top:10px;max-width:16ch}
.phead .lead{margin-top:14px}
.filters{display:flex;gap:8px;flex-wrap:wrap;margin-top:24px}
.filters button{font:700 15px 'Onest';border:2px solid var(--ink);background:#fff;border-radius:99px;padding:9px 16px;cursor:pointer}
.filters button[aria-pressed=true]{background:var(--ink);color:#fff}
.grid .reel[hidden]{display:none}
@media(min-width:900px){.grid.three{grid-template-columns:repeat(3,1fr)}}
.band{margin-top:22px;border-radius:28px;background:var(--soft);padding:24px 22px;display:grid;gap:14px;align-items:center}
.band h3{font-size:clamp(24px,3vw,32px)} .band p{color:var(--muted);font-weight:500;margin-top:6px}
@media(min-width:900px){.band{grid-template-columns:1fr auto;padding:28px 34px}}

/* case */
.case-top{display:grid;gap:22px;margin-top:22px}
.case-top video{width:100%;aspect-ratio:9/16;border-radius:24px;background:#000;display:block;object-fit:cover}
.case-top .vid{position:relative;max-width:420px}
.facts{display:grid;gap:10px}
.fact{border-radius:24px;padding:20px 22px;background:var(--soft)}
.fact .k{font-size:13px;font-weight:700;text-transform:uppercase;letter-spacing:.06em;color:var(--muted)}
.fact p{font-size:17px;font-weight:500;margin-top:6px}
.fact.l{background:var(--lime)} .fact.s{background:var(--sky)}
.fact.l .k,.fact.s .k{color:rgba(17,17,17,.6)}
.beats{list-style:none;counter-reset:b;display:grid;gap:8px;margin-top:10px}
.beats li{counter-increment:b;display:grid;grid-template-columns:34px 1fr;gap:10px;font-weight:500}
.beats li::before{content:counter(b);width:28px;height:28px;border-radius:50%;background:var(--ink);color:#fff;display:grid;place-items:center;font-size:14px;font-weight:700}
@media(min-width:900px){.case-top{grid-template-columns:420px 1fr;align-items:start;gap:28px}.case-top .vid{position:sticky;top:90px}}

/* compare table */
.tbl{margin-top:22px;overflow-x:auto;border-radius:24px;border:2px solid var(--ink)}
.tbl table{width:100%;border-collapse:collapse;min-width:640px}
.tbl th,.tbl td{padding:14px 16px;text-align:left;border-bottom:1px solid #e3e3de;font-weight:500}
.tbl thead th{font-weight:800;font-size:18px;background:var(--soft)}
.tbl thead th.hot{background:var(--ink);color:#fff}
.tbl td.y{font-weight:800} .tbl td.n{color:#b4b4ae}
.tbl tr:last-child td{border-bottom:0}

/* process */
.tl{display:grid;gap:10px;margin-top:22px}
.tl .st{display:grid;grid-template-columns:auto 1fr;gap:6px 18px;border-radius:28px;background:var(--soft);padding:22px}
.tl .st .n{grid-row:span 3;width:52px;height:52px;border-radius:50%;background:var(--ink);color:#fff;display:grid;place-items:center;font-weight:800;font-size:18px}
.tl .st h3{font-size:24px}
.tl .st .t{font-size:14px;font-weight:700;color:var(--orange)}
.tl .st p{font-weight:500;color:var(--muted)}
.tl .st:nth-child(2){background:var(--sky)} .tl .st:nth-child(2) p{color:var(--ink)}
.tl .st:nth-child(4){background:var(--lime)} .tl .st:nth-child(4) p{color:var(--ink)}
.tl .st:nth-child(2) .t,.tl .st:nth-child(4) .t{color:var(--ink)}
.cols{display:grid;gap:10px;margin-top:22px}
@media(min-width:900px){.cols{grid-template-columns:1fr 1fr}}
.list{border:2px solid var(--ink);border-radius:28px;padding:24px 22px}
.list h3{font-size:26px}
.list ul{list-style:none;display:grid;gap:10px;margin-top:14px;font-weight:500}
.list li{display:grid;grid-template-columns:26px 1fr;gap:8px}
.list li::before{content:'✓';font-weight:800}

/* faq groups */
.fgroup{margin-top:34px}
.fgroup h2{font-size:clamp(28px,3.4vw,40px)}

/* footer */
footer .fcols{display:grid;gap:22px;grid-template-columns:1fr 1fr;padding:30px 16px 8px;border-top:1px solid #e6e6e2;margin-top:10px}
footer .fcols b{display:block;color:var(--ink);margin-bottom:6px}
footer .fcols a{display:block;padding:5px 0}
@media(min-width:900px){footer .fcols{grid-template-columns:2fr 1fr 1fr 1fr}}

/* ===== audit pass: CMO + Head of Design ===== */
h1,h2,h3{text-wrap:balance} p{text-wrap:pretty}
.reel h3,.use h3,.qi b,.plan .nm,.faq summary{letter-spacing:-.01em}

/* buttons: one shape */
.btn,.plan .btn,nav .btn,#player .row .btn{border-radius:99px}
.side .btn.dark{border-radius:28px}

/* nav: active state without low-contrast orange text */
.links a[aria-current]{color:var(--ink);box-shadow:inset 0 -2px 0 var(--orange)}
.links a:hover{color:var(--ink);box-shadow:inset 0 -2px 0 var(--ink)}
.menu .btn{margin-top:8px;width:100%;font-size:17px}
@media(max-width:860px){
  nav{position:sticky}
  nav.open .menu{position:absolute;left:0;right:0;top:72px;background:#fff;box-shadow:0 20px 40px rgba(0,0,0,.12);border-radius:0 0 24px 24px}
  nav.open .burger span{background:transparent}
  nav.open .burger span::before{top:0;transform:rotate(45deg)}
  nav.open .burger span::after{top:0;transform:rotate(-45deg)}
  .burger span::before,.burger span::after{transition:transform .2s,top .2s}
}

/* hero: CTA inside the card on phones, premium device frames */
.hcta{display:none;margin-top:20px;width:100%}
@media(max-width:899px){.hcta{display:flex}.scta{display:none}.mini{min-height:0;padding:16px}}
.phone{border:7px solid #111;border-radius:34px;box-shadow:0 2px 4px rgba(0,0,0,.1),0 30px 60px -10px rgba(0,0,0,.35)}
.phone::before{content:'';position:absolute;top:7px;left:50%;transform:translateX(-50%);width:30%;height:14px;border-radius:99px;background:#111;z-index:1}

/* reel cards */
.reel .brand{display:block;margin-top:12px;font-size:13px;font-weight:700;color:var(--muted);text-transform:uppercase;letter-spacing:.04em}
.reel h3{margin-top:4px}
.ctl .pp{font-size:12px;letter-spacing:-2px}
.ctl .pp[aria-pressed=true] span{letter-spacing:0}
@media(max-width:599px){.ctl .ar{display:none}.ctl .pp{display:grid;place-items:center;width:40px;height:40px}}
@media(min-width:900px){.rail{margin-right:calc(50% - 50vw);padding-right:calc(50vw - 50%)}}
.shead{align-items:flex-end}
.shead h2{margin-bottom:0}
.shead .lead{margin-top:12px}

/* tasks: shorter on phones */
@media(max-width:759px){.step{min-height:0}.step h3{padding-top:14px}.about .ph{aspect-ratio:4/3}}

/* uses: compact tiles */
.use{flex-direction:row;align-items:center;gap:12px;padding:14px}
.use h3{font-size:17px}
.use p{font-size:13px;margin-top:2px}
@media(max-width:599px){.uses{grid-template-columns:1fr 1fr}.use{flex-direction:column;align-items:flex-start}.ic{width:40px;height:40px}}
@media(min-width:900px){.use{padding:18px}.use h3{font-size:19px}}

/* fit */
.list.no{border-color:#d9d9d4}
.list.no li::before{content:'—';color:var(--muted)}

/* pricing */
.path{display:flex;flex-wrap:wrap;gap:8px;align-items:center;margin-top:14px;font-weight:700;color:var(--muted)}
.path span{background:var(--soft);color:var(--ink);border-radius:99px;padding:6px 12px;font-size:14px}
.incl{display:flex;flex-wrap:wrap;gap:6px;align-items:center;margin-top:8px;font-weight:600;color:var(--muted)}
.incl span{background:var(--lime);color:var(--ink);border-radius:99px;padding:5px 11px;font-size:14px}
.plan{display:grid;grid-template-rows:auto auto auto 1fr auto;align-content:start}
.plan .nm{font-size:20px;font-weight:800}
.plan .per{order:0;margin:0;padding:0;font-size:15px;font-weight:600;line-height:1.35}
.plan.hot .per{color:#E7E7E2}
.plan ul{font-size:15px;color:var(--muted)} .plan.hot ul{color:#B9B9B4}
.plan.once{border-style:dashed}
@media(max-width:759px){
  .plans{display:flex;overflow-x:auto;scroll-snap-type:x mandatory;gap:10px;margin:14px -16px 0;padding:14px 16px 6px;scrollbar-width:none}
  .plans::-webkit-scrollbar{display:none}
  .plan{flex:0 0 82%;scroll-snap-align:start}
}

/* inner page headers as colour blocks */
.phead{border-radius:32px;padding:clamp(26px,5vw,56px);margin-top:6px}
.phead h1{margin-top:12px}
.phead.ink{background:var(--ink);color:#fff} .phead.ink .lead,.phead.ink .crumb{color:#B9B9B4}
.phead.ink h1 em{font-style:normal;background:var(--lime);color:var(--ink);padding:0 .14em;border-radius:.14em;-webkit-box-decoration-break:clone;box-decoration-break:clone}
.phead.ink .filters button{background:transparent;color:#fff;border-color:#fff}
.phead.ink .filters button[aria-pressed=true]{background:var(--lime);color:var(--ink);border-color:var(--lime)}
.phead.lime{background:var(--lime)} .phead.sky{background:var(--sky)} .phead.soft{background:var(--soft)}
.phead.lime .lead,.phead.sky .lead,.phead.lime .crumb,.phead.sky .crumb{color:rgba(17,17,17,.7)}
.phead.case{background:none;padding:28px 0 0;border-radius:0}

/* case page */
.ch1{font-size:clamp(34px,4.6vw,58px);max-width:18ch;margin-top:12px}
.case-top .facts{grid-template-columns:1fr;margin-top:22px}
@media(min-width:760px){.case-top .facts{grid-template-columns:1fr 1fr}}
.fact.ink{background:var(--ink);color:#fff} .fact.ink .k{color:#B9B9B4}
.q.rows{grid-template-columns:1fr;margin-top:18px}
.q.rows .qi{padding:16px 0 14px}
.q.rows .qi span,.q.rows .beats{color:var(--ink);font-weight:500}
.cv{position:relative}
.cv video{width:100%;aspect-ratio:9/16;border-radius:24px;background:#000;display:block;object-fit:cover}
.cplay{position:absolute;inset:0;border:0;background:transparent;cursor:pointer;border-radius:24px}
.cplay .play{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);width:72px;height:72px;border-radius:50%;background:#fff;display:grid;place-items:center;box-shadow:0 10px 30px rgba(0,0,0,.35)}
.cplay .play::before{content:'';border-left:20px solid var(--ink);border-top:12px solid transparent;border-bottom:12px solid transparent;margin-left:5px}
.cv.on .cplay{display:none}
.vid .btn{margin-top:12px;width:100%}
@media(max-width:899px){.case-top .vid{max-width:min(320px,78vw);margin:0 auto}}

/* process */
.tl .st p{max-width:62ch}
.tl .st .t{color:rgba(17,17,17,.6)}
.tl .st:nth-child(2),.tl .st:nth-child(4){background:var(--soft)}
.tl .st:nth-child(2) p,.tl .st:nth-child(4) p{color:var(--muted)}
.tl .st.you{background:var(--lime)} .tl .st.you p{color:var(--ink)}
@media(max-width:599px){.tl .st{grid-template-columns:1fr}.tl .st .n{grid-row:auto;width:36px;height:36px;font-size:15px}}

/* faq */
.faq{max-width:860px}
@media(min-width:900px){
  .fgroup{display:grid;grid-template-columns:260px 1fr;gap:28px;align-items:start}
  .fgroup h2{position:sticky;top:96px;margin:18px 0 0}
}

/* legal */
.legal{max-width:760px;padding-top:34px}
.legal h2{font-size:clamp(22px,2.6vw,28px);margin:30px 0 10px}
.legal h2 span{color:var(--muted);margin-right:10px}
.legal p,.legal li{color:#333;margin-bottom:10px}
.legal ul{margin:0 0 12px 22px}
.legal .updated{color:var(--muted)}

/* misc */
.msg.ok{line-height:1.45}
footer .fcols{border-top:0;position:relative}
footer .fcols::before{content:'';position:absolute;top:0;left:16px;right:16px;border-top:1px solid #e6e6e2}
#player .to-case{background:rgba(255,255,255,.14);color:#fff}
@media(max-width:599px){#player .to-case{display:none}}
.ctl{margin-left:auto}
.fgroup{padding-top:clamp(40px,5vw,64px)}
.legal+*{margin-top:0}

/* home showcase: an endless strip of previews */
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip-path:inset(50%);white-space:nowrap}
.show{padding-top:clamp(40px,5vw,64px)}
.strip{position:relative;margin:0 calc(50% - 50vw);overflow-x:auto;scrollbar-width:none;padding:4px 16px 0}
.strip::-webkit-scrollbar{display:none}
.strip.live{overflow:hidden;padding:4px 0 0;touch-action:pan-y;-webkit-user-select:none;user-select:none;cursor:grab}
.strip.drag{cursor:grabbing}
.strip.drag a,.strip.drag button{pointer-events:none}
.track{display:flex;gap:12px;width:max-content;align-items:flex-start;will-change:transform}
.track>*{flex:0 0 auto;width:46vw}
@media(min-width:600px){.track>*{width:29vw}}
@media(min-width:900px){.track{gap:16px}.track>*{width:236px}}
@media(min-width:1400px){.track>*{width:260px}}
.tile .v{display:block;transition:transform .25s}
.tile .v img,.tile .v video{-webkit-user-drag:none}
.tile .v video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:0;transition:opacity .4s}
.tile .v video.on{opacity:1}
.tile .play{transition:transform .2s}
@media(hover:hover){.tile:hover .v{transform:translateY(-4px)}.tile:hover .play{transform:scale(1.08)}}
.tile h3{font-size:16px;display:-webkit-box;-webkit-line-clamp:2;-webkit-box-orient:vertical;overflow:hidden}
@media(min-width:900px){.tile h3{font-size:17px}}
.track .cta-card{padding:20px 18px}
.track .cta-card b{font-size:clamp(26px,2.4vw,34px)}
.track .cta-card p{font-size:15px;line-height:1.35}
.sfoot{display:flex;flex-wrap:wrap;gap:12px 24px;justify-content:space-between;align-items:center;margin-top:20px}
.sfoot p{font-size:14px;color:var(--muted);max-width:62ch}

/* fit: business types */
.biz{display:grid;gap:10px;margin-top:22px}
@media(min-width:900px){.biz{grid-template-columns:repeat(3,1fr)}}
.bz{border-radius:28px;padding:24px 22px}
.bz.l{background:var(--lime)} .bz.s{background:var(--sky)} .bz.o{background:var(--orange)}
.bz h3{font-size:24px}
.bz ul{list-style:none;display:flex;flex-wrap:wrap;gap:8px;margin-top:16px}
.bz li{background:#fff;border-radius:99px;padding:8px 14px;font-weight:600;font-size:15px;line-height:1.25}
.bz-more{margin-top:18px;font-weight:600}
@media(max-width:599px){.bz{padding:20px 18px}.bz h3{font-size:22px}.bz ul{gap:6px;margin-top:12px}.bz li{font-size:14px;padding:6px 11px}}
.bz-more a{font-weight:700;text-decoration:none;border-bottom:2px solid var(--ink)}
.bz-more a:hover{color:var(--orange);border-color:var(--orange)}

/* about: industries */
.about .exp{list-style:none;display:flex;flex-wrap:wrap;gap:6px;margin-top:-4px}
.about .exp li{background:#fff;border-radius:99px;padding:6px 12px;font-weight:600;font-size:15px;line-height:1.25}
@media(min-width:900px){.about .ph{aspect-ratio:auto;min-height:100%}}

/* packages: saving against the base price */
.plan{grid-template-rows:auto auto auto auto 1fr auto}
.deal{display:flex}
.plan .pr s{font-size:18px;font-weight:700;letter-spacing:0;color:var(--muted);text-decoration-thickness:2px;margin-left:8px}
.plan.hot .pr s{color:#9A9A95}
.save{display:inline-block;background:var(--orange);color:var(--ink);font-weight:800;font-size:14px;line-height:1.2;border-radius:99px;padding:6px 11px}
.save.base{background:var(--soft);color:var(--muted);font-weight:700}

/* hero: centred statement over a fan of phones, sticker notes on the sides */
.hcard{text-align:center;padding:34px 22px 0}
.hcard h1{font-size:clamp(50px,12.6vw,118px);line-height:.92;letter-spacing:-.058em;max-width:none;margin:0 auto}
.hcard p{margin:26px auto 0;max-width:42ch;font-size:clamp(19px,1.75vw,23px);line-height:1.4;font-weight:500}
.hero .btn.hcta{justify-content:center;text-align:center;margin:28px auto 0}
.fan{position:relative;height:200px;margin:22px -22px 0}
.fan .phone{left:50%;bottom:-62px;width:124px;height:221px;border-width:5px;border-radius:22px;transform-origin:50% 170%;transform:translateX(-50%) rotate(var(--r))}
.fan .phone::before{height:9px;top:5px}
.fan .phone:first-of-type,.fan .phone:last-of-type{display:none}
.fan .phone:nth-child(4){z-index:4}.fan .phone:nth-child(3),.fan .phone:nth-child(5){z-index:3}.fan .phone:nth-child(2),.fan .phone:nth-child(6){z-index:2}
.note{position:absolute;z-index:5;font-weight:800;font-size:18px;line-height:1.1;padding:13px 18px;border-radius:16px;transform:rotate(var(--t));box-shadow:0 16px 34px -14px rgba(0,0,0,.4);white-space:nowrap;text-align:left}
.note.l{background:#fff}.note.s{background:var(--sky)}.note.o{background:var(--orange)}.note.k{background:var(--ink);color:#fff}
.hcard .note{display:none}
.hcard .note.m{display:block;font-size:13px;padding:8px 11px;border-radius:12px}
@media(min-width:900px){
  .hcard{padding:64px 56px 0;min-height:0}
  .hcard h1{font-size:clamp(64px,9.6vw,118px)}
  .hcard h1 .ln{display:block}
  .hero .btn.hcta{display:inline-flex;width:auto;min-width:380px;font-size:19px}
  .fan{height:340px;margin:16px 0 0}
  .fan .phone{bottom:-96px;width:212px;height:378px;border-width:7px;border-radius:34px;transform-origin:50% 165%}
  .fan .phone::before{height:14px;top:7px}
  .fan .phone:first-of-type,.fan .phone:last-of-type{display:block}
  .hcard .note.m{display:none}
}
/* side stickers need the room of a wide card; the pair beside the subtitle needs even more */
@media(min-width:1100px){.hcard .note{display:block}.hcard .note.m,.hcard .note.w{display:none}}
@media(min-width:1240px){.hcard .note.w{display:block}}
#tasks .lead{max-width:none}